Privacy Policy

Effective November 3, 2026

I’m John Wade, and I run Ask The Dog Guy from London, Ontario. This page explains, in plain language, what personal information I collect, why, and the choices you have. I never sell your information.

What I collect

• What you tell me in forms: your name, email address, phone number, city or town, and details about your dog and your training goals.
• What you give when you book: your contact details and appointment details. Payments are handled by my booking system’s payment provider; I never see or store your full card number.
• What we share during training: session notes, emails, texts, and the videos you send me during follow-up coaching.
• How you use this website: cookies and similar tools that count visits and show whether my ads work. These record things like the pages you visit and the device you use, not your name.

How I use it

• To reply to you, schedule and hold your sessions, and follow up afterward.
• To coach you and your dog, including reviewing the videos you send.
• To keep business records, such as invoices and appointment history.
• To send my occasional newsletter, if you’ve signed up for it.
• To improve this website and measure my advertising (see “Advertising” below).

Who I share it with

I share information only with the services that help me run my business, and only what they need to do their job: booking and payment, video calls, client records, bookkeeping, and email services. Some of these store information outside Canada, including in the United States. I don’t share your information with anyone else unless the law requires it.

Advertising

This website uses Google Analytics and the Meta (Facebook and Instagram) pixel. They show me whether my ads lead to enquiries and help Meta show my ads to people likely to be interested.

I may also give Meta a list of past clients’ email addresses and phone numbers. These are scrambled (hashed) before they leave my computer, so they can’t be read. Meta uses them only to leave existing clients out of my ads, or to find people with similar interests, and does not tell me who matched.

When you book an appointment, I also let Meta know a booking was made, with your email address and phone number scrambled (hashed) before they’re sent, so they can’t be read. This tells me whether a booking came from one of my ads; Meta doesn’t tell me who matched. I don’t send your dog’s details, notes or anything about your training.

Videos, reviews and testimonials

The training videos you send me stay between us; I never share them publicly without your permission. Reviews and testimonials you send me for publication may appear on my website and social media, with your first name only unless you tell me otherwise.

Newsletter

I send an occasional newsletter only to people who have signed up for it, for example by ticking the newsletter box on one of my forms. That box is never ticked for you. Every issue has an unsubscribe link, or you can ask me to remove you at any time.

How long I keep it, and how I protect it

I keep your information as long as I need it to work with you and to meet legal and tax requirements (generally six years for business records). I use reputable, secure services and limit access to your information to me.

Your choices

• See, correct or delete your information: email me, subject to records I’m legally required to keep.
• Opt out of advertising measurement: ask me and I’ll leave you out of any list I give Meta and stop sending your bookings to it.
• Limit tracking: adjust your ad preferences in Facebook or Instagram, block or delete cookies in your browser, or use Google’s opt-out tool for Google Analytics.

If I change how I handle personal information, I’ll update this page and the date at the top.

Contact me

Questions or requests about your privacy: [email protected]